Unprecedented Growth Response
The response to our coaching programme has exceeded every expectation. In just eighteen months, we've witnessed transformative results as players have progressed from amateur competitors to professional-level athletes. The demand for high-quality coaching has grown exponentially, with waiting lists extending beyond capacity.
This expansion isn't just about numbers—it's about creating a comprehensive ecosystem where every aspiring esports athlete can access world-class training regardless of their starting point or financial situation.
Expansion at a Glance
Meet Our Expanded Coaching Team
We're excited to introduce twelve new professional coaches, each bringing unique expertise and proven track records from competitive gaming, sports psychology, and performance analysis.
Marcus "AimMaster" Chen - Counter-Strike 2 & Valorant Specialist
Former professional player with five years of tournament experience, Marcus specialises in aim training, positioning, and tactical awareness. His methodical approach to mechanical skill development has helped dozens of players reach Global Elite and Radiant ranks.
Achievements: 3x National Champion, FACEIT Level 10, Professional Coaching Certification
Focus Areas: Aim Training, Map Control, Team Tactics, Mental Performance
Sarah "StrategyQueen" Williams - League of Legends
Masters-level strategic analyst with expertise in team composition, macro gameplay, and mental performance coaching. Sarah's innovative approaches to draft strategy and team coordination have revolutionised how we approach MOBA training.
Achievements: Masters Rank, Professional Analyst Experience, Sports Psychology Qualification
Focus Areas: Draft Strategy, Macro Play, Team Coordination, Leadership Development
Dr. Emma Thompson - Sports Psychology
Licensed sports psychologist specialising in performance anxiety, focus training, and competitive mindset development. Dr. Thompson brings a decade of experience working with elite athletes across traditional and digital sports.
Achievements: PhD Sports Psychology, Licensed Practitioner, 10+ years experience
Focus Areas: Performance Anxiety, Focus Training, Mindset Development, Stress Management
Enhanced Training Programmes
Our coaching expansion introduces three comprehensive tiers designed to meet players at every skill level and competitive goal.
Foundation Tier - £45/month
Perfect for beginners looking to build fundamental skills and competitive mindset. This programme focuses on establishing strong foundations that will support long-term growth.
Includes:
- Basic gameplay mechanics training
- Introduction to competitive strategies
- Weekly group coaching sessions
- Performance tracking and analysis
- Training resources library access
Capacity: 150 students
Advanced Tier - £95/month
For experienced players aiming for professional level competition. This tier offers intensive training with personalised attention and advanced tactical development.
Includes:
- Advanced tactical training
- One-on-one coaching sessions
- VOD review and detailed analysis
- Mental performance coaching
- Tournament preparation support
- Team coordination training
Capacity: 100 students
Elite Tier - £180/month
Premium training for professional and semi-professional players seeking to compete at the highest international levels.
Includes:
- Personalised training programmes
- Multiple weekly coaching sessions
- Professional tournament support
- Career development guidance
- Sponsorship opportunity assistance
- Professional scrimmage access
Capacity: 50 students
New Training Facilities
London Performance Centre - Opening January 2026
Our flagship 10,000 sq ft facility will feature 50 gaming stations, 5 analysis rooms, fitness and wellness areas, and dedicated mental performance suites. This centre will set new standards for esports training environments.
Manchester Training Hub - Opening February 2026
Developed in partnership with local universities, this facility combines academic learning with competitive training. The 25-station centre includes lecture rooms, team strategy areas, and educational integration programmes.
Edinburgh Training Centre - Opening March 2026
Serving as our Scottish headquarters, this 30-station facility includes a professional streaming studio, community social areas, and partnership spaces for local organisations.
Success Stories
Tom "RisingAce" Parker
Programme: Advanced Tier (Counter-Strike 2)
Achievement: Professional Team Contract
"The coaching programme transformed my gameplay completely. The personalised training and mental performance support helped me reach a professional level I never thought possible. In just eight months, I went from Gold rank to Global Elite and secured a contract with a semi-professional team."
Jessica "LoLMaster" Chen
Programme: Elite Tier (League of Legends)
Achievement: National Championship Winner
"The strategic analysis and team coordination training gave me the edge I needed to compete at the highest level. The support has been incredible throughout my journey to becoming team captain and winning three major tournaments."
Application Process
Applications for the expanded coaching programme open on 15 September 2025. Our streamlined four-step process ensures we match each player with the ideal coaching support:
Step 1: Online Application (15-20 minutes)
Complete our comprehensive form including gaming history, goals, and current skill level assessment. We want to understand your aspirations and current capabilities.
Step 2: Skill Evaluation (2-3 hours)
Participate in online skill assessment matches reviewed and analysed by our coaching team. This practical evaluation helps us understand your playstyle and areas for improvement.
Step 3: Coach Interview (30-45 minutes)
Video interview with potential coaches to discuss goals, commitment level, and programme fit. This ensures compatibility between student and coach for optimal results.
Step 4: Programme Placement (Results within 48 hours)
Based on evaluation results, you'll be placed in the appropriate tier and matched with your ideal coach. We provide detailed feedback and programme recommendations.
Scholarship Opportunities
We believe financial circumstances should never limit access to quality coaching. Our expanded scholarship programme will support 30 students annually, covering up to 100% of programme costs for deserving candidates.
Scholarship applications are evaluated based on dedication, potential, and financial need. We particularly encourage applications from underrepresented communities and those facing economic challenges.
Looking Forward
This expansion is just the beginning. Our long-term vision includes international exchange programmes, partnerships with professional teams, and the establishment of clear pathways from amateur to professional gaming.
By 2027, we aim to have coached over 1,000 students, with at least 50 reaching professional or semi-professional levels. More importantly, we want to create a community where every participant develops not just gaming skills, but life skills that serve them well beyond esports.